Email is amazing. Until it breaks.
And one tiny DNS typo can silently wreck your email delivery. That tiny typo often lives inside your SPF record.
SPF sounds technical. And yes, it is. But don’t worry. We’ll keep this simple, practical, and maybe even a little fun.
TL;DR: SPF records tell the world which servers can send email for your domain. Small mistakes like too many lookups, missing includes, or syntax errors can cause major delivery problems. Most SPF issues are easy to fix once you know what to look for. Keep it clean, keep it under 10 lookups, and always test after changes.
What Is an SPF Record (In Plain English)?
SPF stands for Sender Policy Framework.
It’s a DNS text record. It tells receiving mail servers: “These servers are allowed to send email for me.”
If your SPF is wrong?
- Your emails go to spam.
- Your marketing campaigns fail.
- Your invoices never arrive.
- Your boss gets nervous.
So yes. It matters.
Common SPF Errors (And How to Fix Them)
1. Too Many DNS Lookups
This is the most common SPF problem.
SPF allows a maximum of 10 DNS lookups.
Each of these counts as one lookup:
include:amxexists:redirect=
If you go over 10? SPF fails. Completely.
Example of a problem:
v=spf1 include:_spf.google.com include:mailgun.org include:sendgrid.net include:amazonses.com include:hubspot.com -all
Looks harmless. But each include may trigger more lookups behind the scenes.
Fix:
- Remove services you no longer use.
- Combine services carefully.
- Ask providers for optimized SPF includes.
- Use SPF flattening tools (carefully).
Keep your lookup count under 10. Always test after changes.
2. Multiple SPF Records
You should have only ONE SPF record per domain.
This is wrong:
v=spf1 include:_spf.google.com -all v=spf1 include:mailgun.org -all
When multiple records exist, receiving servers may return:
PermError
Which basically means… failure.
Fix:
Merge everything into a single record.
Correct version:
v=spf1 include:_spf.google.com include:mailgun.org -all
Simple rule: One domain. One SPF. One TXT record.
3. Missing “v=spf1” at the Beginning
Every SPF record must begin with:
v=spf1
If it doesn’t? It’s not SPF.
Wrong:
include:_spf.google.com -all
Correct:
v=spf1 include:_spf.google.com -all
This one is easy to fix. But surprisingly common.
4. Using +all (The Dangerous Mistake)
If you see this:
v=spf1 +all
Stop immediately.
+all means: “Everyone can send email for my domain.”
That includes scammers.
That includes attackers.
That includes anyone on the internet.
This defeats the entire purpose of SPF.
Fix:
- Use
-allfor strict enforcement. - Or
~allfor soft fail during testing.
Most mature setups should use:
-all
5. Missing Include for a New Email Service
Started using a new email tool?
- Mailchimp
- SendGrid
- Zendesk
- Salesforce
If you don’t update SPF, emails from that service may fail authentication.
Symptoms:
- Emails land in spam.
- SPF shows “fail” in message headers.
Fix:
Add the correct include: statement from your provider’s documentation.
Always verify the include is official. Never copy from random blogs.
6. Exceeding the 255 Character Limit (TXT Record Splitting Issues)
DNS TXT records have length limits.
If your SPF is too long, your DNS provider may split it incorrectly.
This breaks validation.
Fix:
- Check how your DNS provider handles long TXT records.
- Ensure the record remains logically one continuous SPF string.
- Reduce includes if needed.
Cleaner SPF = fewer problems.
7. Incorrect IP Address Syntax
Adding a sending server manually?
Correct format:
ip4:192.168.1.1
Common mistakes:
- Missing
ip4: - Typos in IP address
- Using private IP ranges publicly
Always double-check with your hosting provider.
8. Wrong Use of ~all, -all, and ?all
This small piece at the end matters a lot.
- -all = Hard fail
- ~all = Soft fail
- ?all = Neutral
- +all = Allow all (bad)
Best practice?
- Start with
~allif unsure. - Move to
-allonce confident.
Do not leave it as neutral forever. That weakens protection.
How to Check If Your SPF Record Is Broken
Use testing tools. Always test.
Popular SPF Testing Tools
| Tool | What It Does | Beginner Friendly | Lookup Counter |
|---|---|---|---|
| MXToolbox | SPF validation and DNS diagnostics | Yes | Yes |
| EasyDMARC | SPF, DKIM, DMARC checker | Very | Yes |
| Kitterman SPF Validator | Deep technical SPF validation | Medium | Yes |
| DMARC Analyzer | Full authentication analysis | Yes | Yes |
What you’re looking for:
- No PermError
- No too-many-lookups warning
- Valid SPF syntax
- Pass result in test emails
Real World Example: Before and After
Broken SPF:
v=spf1 include:_spf.google.com v=spf1 include:mailgun.org
Problem:
- Two SPF records
- Causes PermError
Fixed SPF:
v=spf1 include:_spf.google.com include:mailgun.org -all
Now:
- Single record
- Clear fail policy
- Cleaner authentication
Advanced Problem: SPF Flattening
If you hit the 10 lookup limit, you may hear about SPF flattening.
This replaces include statements with actual IP addresses.
Sounds smart. And it can work.
But beware:
- If your provider changes IP addresses, your SPF becomes outdated.
- You must maintain it regularly.
This is helpful for complex setups. But not always necessary.
SPF Troubleshooting Checklist
If emails are failing, go through this list:
- ✅ Do I have exactly one SPF record?
- ✅ Does it start with v=spf1?
- ✅ Am I under 10 DNS lookups?
- ✅ Am I using -all or ~all?
- ✅ Did I include all sending services?
- ✅ Did I test with an SPF validation tool?
This checklist solves 90% of problems.
Bonus Tip: SPF Alone Is Not Enough
Modern email authentication includes:
- SPF
- DKIM
- DMARC
SPF checks who can send.
DKIM verifies message integrity.
DMARC tells receivers what to do if checks fail.
They work best together.
Why SPF Errors Hurt More Than Ever
Email providers are stricter now.
- Google enforces strong authentication.
- Microsoft filters aggressively.
- Yahoo rejects suspicious mail faster.
A small SPF mistake in 2026 can mean:
- Campaign failure
- Lost revenue
- Support tickets
- Reputation damage
The good news?
SPF is simple once cleaned up.
Final Thoughts
SPF records are not scary.
They’re just picky.
Most errors come from:
- Adding too many services
- Forgetting old ones
- Copy-pasting without testing
Keep your SPF:
- Short
- Clean
- Under 10 lookups
- Properly tested
And remember.
Email delivery is not magic.
It’s configuration.
And now you know how to fix it.
Clean SPF. Happy inbox.