Ever typed your IT Reseller or MSP company’s name into LinkedIn and got… crickets? No page, no presence, no buzz. You’re out there doing awesome work—so why does it feel like you’re invisible online?
TL;DR: Your MSP business isn’t showing up on LinkedIn for a few simple reasons. Maybe your company page isn’t optimized, your team isn’t engaging, or your content is whispering instead of shouting. The good news? You can turn this around fast. Keep reading for the easy fixes.
1. You Might Not Even Have a Company Page
Yep, this happens. Some businesses skip this step. They think a personal profile or a quick mention in someone’s job title is enough.
You need an actual LinkedIn Company Page. It’s not optional anymore.
- Set one up—it’s totally free
- Add your logo, banner, and a compelling description
- Include your website, phone number, and address
Without a page, LinkedIn has nothing to show. So, if you haven’t created one yet, that’s step one.
2. Your Company Page Is a Ghost Town
Ouch, we hate to say it, but this is super common. You’ve got a page, but it’s crickets. No posts, no updates, no one tagging it.
LinkedIn’s algorithm only drags up content that looks active and relevant. So if your page is sitting there collecting dust, it basically doesn’t exist in LinkedIn’s eyes.
Start posting—at least once a week.
- Share recent client success stories (with permission!)
- Post product tips or IT hacks
- Spotlight your team and celebrate wins
If LinkedIn sees you’re alive and kicking, it’s more likely to show you in search results.
3. Your Team Isn’t Connected to the Page
This is a sneaky one. If your employees’ profiles don’t properly link to your company page, LinkedIn won’t lift you up in search results.
Fix that fast:
- Make sure team members list your company using the official page—not a typo or a random version
- The company logo should appear next to the name on their profile—no logo means it’s not connected
The more people connected, the more LinkedIn considers you legit. Bonus: your company page gets more exposure each time they’re viewed!
4. Your Company Name Is Confusing
Are you calling yourself “Xtreme Tech Systems LLC” but customers search for “Xtreme IT” or “XT MSP”? That mismatch causes problems.
Keep it simple. Use the name people actually search.
Don’t overcomplicate it with acronyms, symbols, or fluff. Make sure your LinkedIn page title is:
- Consistent with your branding
- Spelled correctly (it happens!)
- Clear and easy to remember
Need help? Ask a few clients how they’d search for your business. Their input is gold.
5. You’re Not Using the Right Keywords
LinkedIn isn’t just for resumes—it’s also a search engine. That means keywords matter.
If someone types “MSP in Chicago” or “IT support Florida” and your page includes none of those phrases, you’re toast.
Here’s where to drop those golden keywords:
- Your company description
- Specialties section
- Your job posts and updates
Use keywords naturally—don’t stuff! Think about how real humans search.
6. You’re Not Engaging with Other Content
If you’re only posting your own stuff and never liking, commenting, or sharing others’ content… LinkedIn notices.
Engagement is a two-way street.
- Like and comment on partner or vendor posts
- Congratulate others on milestones
- Join LinkedIn Groups for MSPs or IT Resellers
You raise your profile whenever you engage. Plus, your company name shows up in new places.
7. You’re Too “Corporate” and Not Enough Human
No one wants to read posts full of jargon like “leveraging synergies to optimize network infrastructures.” 😴
Yawn. You’re an MSP, not a robot.
Write like a person. People connect with people. Tell real stories. Share your challenges. Post funny gifs. Be a little human out there!
8. You’re Skipping LinkedIn Ads (Even the Free Ones!)
You don’t have to drop cash, but you should at least use the free options:
- Invite connections to follow your page—each admin can invite up to 250 per month
- Tag other users and companies in posts
- Use hashtags like #MSP, #ITSupport, #TechTeam
Later, consider a small sponsored post—it can really give your visibility a push. Start with just $20!
9. You’re Ignoring Analytics
LinkedIn hands you free insights. Use them.
Check:
- Which posts get the most views
- What job titles are viewing your page
- Follower growth over time
Use data to fine-tune what you post. Stop guessing. If your tip videos get way more love than product updates, you just got your content strategy handed to you on a silver platter.
10. You’re Giving Up Too Fast
LinkedIn marketing is a slow burn. Most MSPs stop after a week or two of silence.
Don’t be one of them.
Keep posting. Keep tagging. Keep optimizing. LinkedIn is like compound interest—it grows if you keep feeding it over time.
Final Checklist
Here’s your cheat sheet. Make sure you’ve got all this covered:
- ✅ Active, optimized Company Page
- ✅ Correct company name, logo, and info
- ✅ Everyone on your team links to your page
- ✅ Keywords in your description + posts
- ✅ Regular, human-friendly content
- ✅ Engagement with others’ posts
- ✅ LinkedIn insights tracked and adjusted
Still Not Seeing Results?
Then it’s time to call in a LinkedIn expert—or even a digital marketing partner who knows MSPs inside out.
But chances are, you’re just a few small tweaks away from showing up strong. So don’t panic. Just start implementing. Your next client could be one scroll away.
Now go shine on LinkedIn, you brilliant tech wizard. 🧙♂️💻
