Updated: Sep 18
What is SEO and How it works?
WHAT IS SEARCH ENGINE OPTIMIZATION?
Before leaping into the ocean of Digital marketing and catching fisheries in the name of SEO or Content
marketing or Social media marketing, let’s just take a moment and let us discuss what is a SEARCH ENGINE.
WHAT IS A SEARCH ENGINE?
A search engine is a website through which users can search content via the internet. To do this, users enter the desired search term or a keyword into the search field. The search engine then looks through
its index for relevant websites and displays them in the form of a list. The search engine’s internal
evaluation algorithm determines which position a website will get in the search results. Google, Bing and
Yahoo are examples of popular search engines.
Now as we know that search engine looks through its index for relevant websites for a certain keyword, the process of letting your website rank above various other websites is called SEARCH ENGINE OPTIMISATION.
In other words, the process of optimizing the content of your website in such a way that the search
engine crawler makes your website rank #1 is called Search Engine Optimization. SEO is a much wider
concept rather than being just crawling and ranking above everyone else. For a much better understanding, watch this video.
The history of SEO denotes that it took years for search engines to monetize the ranks and enable
advertisement through its platform and now it has became a separate industry which goes by the name of Digital Marketing.
SEO is a wider concept altogether but for better understanding it is divided into 2 sub categories, i.e.
1. Onsite/ On page SEO
2. Offsite/ Off page SEO
We'll discuss about On-page & Off-page SEO in our next bolg.