"100% PLACEMENTS”: A reality or hoax!

Updated: 6 days ago

The word “placements” along with the surety of 100% figure can make any aspirant believe that a magic skill would be added in their career after doing the digital marketing course.



The word “placements” along with the surety of 100% figure can make any aspirant believe that a magic skill would be added in their career after doing the digital marketing course.

With a substantial increase in the no. of portable internet users in the Indian subcontinent it becomes pretty natural for a young adult to have an inclined attraction towards marketing their goods & services online or have an interest in promoting the goods & services of other businesses.


Now the question arises that whether or not these statistics of 100% guaranteed placements are true or not.This statement is contradictory to the fact that major concepts in digital marketing are practical based but the skill learning process only involves 30-40% of practical knowledge due to a time constraint of finishing the course within 3-4 months. So how can people expect direct placement of job or even a freelance project right after training.


As every Many individuals are kept in a bubble of thought where they only get to know about the positive aspects of this course and not the ugly reality that there is no such thing called as 100% PLACEMENTS.


Small business is trying to have its own digital identity it’s evident that competition increases over the internet too and many businesses opt for outsourcing their digital promotions and thus creating job opportunities for digital marketers.

Digital marketing is a practice and not spoon feeding the concepts and tools to an individual so that he/she can perform the tools as per the requirements of the digital campaign.


Certifications from 10+ digital platforms would not showcase your ability on the 50+ other platforms that are available to market your goods/services online. The buzz words like SEO or Branding& Awareness only through keys and buttons can lure many individuals but only a few get to know about the right technique to apply in a certain manner.


So various skills and education comes in while landing a job in digital marketing sector and not just the word GUARANTEE ensures SUCCESS.

#career #digitalmarketing #placements #success

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