LinkedIn isn’t just for job seekers and professionals anymore. It’s also a powerful playground for businesses to shine. One of the simplest ways to make your company stand out? Commenting as your company page. Yes, your company can leave its own voice—smart, helpful, maybe even a little funny—on posts across LinkedIn. Let’s dive in and learn how to do it the right way.
TL;DR: Companies can comment on LinkedIn just like individuals, and it’s a great way to build visibility. You’ll need admin access, find posts related to your industry, and switch to your company identity before commenting. Keep your tone human (not robotic), helpful, and on-brand. Done right, it boosts brand recognition, grows your audience, and attracts potential leads.
Why Should Your Company Comment?
Before we jump into the “how,” let’s talk about the “why.”
- Visibility: Commenting gets your brand name out there.
- Engagement: You start conversations and build relationships.
- Credibility: Thoughtful comments show that you know your stuff.
- Traffic: A good comment can lead people back to your page or website.
It’s like waving hello at a networking event. Only it’s digital—and much less awkward.
Step-by-Step: How to Comment as Your Company Page
Now onto the fun part—doing the thing! Follow these steps and you’ll be commenting as your company in no time.
1. Make Sure You’re an Admin
You can’t comment for your company unless you’re a page admin. If you’re not sure, visit your company page and look for admin tools at the top.
No admin tools? Ask one of your teammates to make you an admin. Only admins get the magic power! 🧙♀️
2. Find a Post Worth Commenting On
This part is like fishing. You’re looking for a solid post in your industry or one that your audience would care about.
- Follow hashtags related to your field (like #B2BMarketing, #Cybersecurity, or #RemoteWork).
- Keep tabs on influencers and partners.
- Look out for posts asking questions or sparking discussions.
Once you find a good post, get ready to chime in!
3. Switch to the Company Profile
This is where the LinkedIn magic happens.
On certain posts, especially those in your feed or seen via your notifications, you’ll notice a small dropdown icon next to your profile picture in the comment box. Click it. You’ll see an option to switch from your personal profile to your company page.
Choose your company name from the dropdown.
Now you’re commenting as your business. ✨
4. Write a Comment That Matters
Don’t just say “Great post!” That won’t cut it. Here’s how to write a meaningful and eye-catching comment:
- Be genuine: Sound human, not corporate.
- Be helpful: Add a tip, share a statistic, or offer a resource.
- Be brief: Keep it short and simple. No mini blog posts, please.
- Use light humor: If it fits your brand voice, a little joke goes a long way.
Example: “An awesome take on AI in HR! We’ve seen the same trend—especially in recruitment automation. Great to see it catching on!”
5. Check Notifications and Track Engagement
After you comment, stay in touch. Someone might reply. You can find responses by visiting your company page and checking the “Activity” tab.
Want more visibility? Ask employees to react to the company’s comment to boost it in algorithms. That helps give it traction!
Tips to Make Every Comment Count
Now that you know how to comment, let’s level up your game with some pro tips.
Consistency Is Key
Don’t be a one-hit-wonder. Aim to comment a few times a week. The more often your name pops up, the more people become familiar with your brand.
Stay On-Brand
If your brand voice is casual and playful, go with that. If you’re formal and technical, that’s okay too. Just be consistent.
Avoid Salesy Language
Don’t pitch your product in every comment. It gets annoying fast. Comment to share value, not to sell.
Keep It Positive
Even if you disagree with a point, keep your tone respectful and friendly. You’re representing your entire company, not just yourself.
Watch Out for These Common Mistakes
You’re doing great so far, but keep an eye out for these pitfalls:
- Forgetting to switch accounts: Commenting as “you” instead of your company isn’t the worst crime—but it kinda defeats the point.
- Spamming posts: Commenting “Great job!” on 20 posts in a row looks like a bot. Add value instead.
- Ignoring replies: If someone replies, respond back! That builds relationships.
- Being off-topic: Only comment if you have something relevant to add.
What To Comment On (And What Not To)
Not sure what kind of posts to chime in on? Here are some great ones to look out for:
- Industry news and trends
- Posts by current partners or clients
- Discussions about challenges your product or service can help with (without pitching!)
- Celebrations like promotions or company milestones
And here’s what to maybe skip:
- Hot takes on politics or religion (unless central to your brand)
- Posts that are very personal in nature
- Super spammy or fake-looking posts
Make It a Team Effort
Want better results? Get your whole team involved!
- Set up a weekly round-up of posts to comment on.
- Assign days to different team members for activity.
- Create a Slack or Teams channel for “awesome LinkedIn stuff.”
- Share your company’s comments internally so teammates can boost them with likes and replies.
Teamwork makes your commenting network work!
The Bottom Line
Commenting as a company on LinkedIn isn’t rocket science. But it is a secret weapon. It helps you grow awareness, show off your smarts, and build lasting relationships. All while staying relevant and visible in your industry.
So go ahead—give your company a voice. One comment at a time.
