Gift Wrapper for WooCommerce: Turn Gifting Into Measurable Revenue

Shoppers don’t just buy products—they buy moments. Birthdays, holidays, baby showers, last-minute “thank you” gifts; these are all chances to add perceived value without discounting. The friction is usually operational: how to offer gift wrap and notes everywhere it makes sense, exclude where it doesn’t, and still keep taxes, stock, and reporting clean. That’s precisely what Gift Wrapper was built to solve. If you want to test the basics first, there’s also Gift Wrapper on WordPress.org.

What the plugin actually changes in your store

Gift Wrapper lets you place clear gift options at three high-intent touchpoints:

• Product page (PDP): a simple checkbox or an “Add Gift Wrap” action above/below Add to Cart. Perfect for explicitly giftable items.

• Cart (per line item): shoppers can wrap individual items in mixed orders—crucial when one order contains multiple gifts.

• Checkout (order level): a global wrap and/or a gift note when PDP/cart options would create too many choices.

Each wrap can be a proper WooCommerce product (its own line item). That means you can:

• Set and test pricing (basic vs premium paper, boxes, ribbons).

• Apply separate tax classes for wrap vs products when required by law.

• Maintain stock for limited or seasonal materials.

• Report on wrap revenue and measure attach rate and AOV uplift cleanly.

Why this matters for revenue and operations

Gift wrap is a classic margin lift: low cost, high perceived value. When it shows as a separate item, finance and ops keep their sanity, and marketing gets measurable data:

• Track wrap revenue and attach rates in WooCommerce.

• Compare AOV with vs without wrap in GA4.

• Segment by season or campaign to set smarter prices and placements next time.

Operationally, staff see the wrap on the order, pick the right materials, add the note, and go. No messy manual flags.

Set up in 10 minutes (and validate fast)

1. Create wrap products such as “Classic Gift Wrap,” “Holiday Paper,” or “Premium Box.” Add prices and, if needed, a different tax class.

2. Choose placements: start with PDP for your most giftable SKUs and order-level wrap at checkout.

3. Enable gift notes and set a sensible character limit (e.g., 200).

4. Exclude what you won’t wrap: heavy items, drop-ship products, or entire categories.

5. Style the UX: checkbox for speed; modal or slide-down if you want to showcase multiple styles with images.

6. Run a two-item test order: wrap just one item on PDP, then add a global note at checkout. Confirm separate line items, emails, and tax behavior.

Where to place options (and where not to)

• Put the option above Add to Cart on SKUs that are naturally giftable (books, toys, small electronics, beauty).

• Use a modal on SKUs with multiple wrap styles to avoid long, cluttered product pages.

• Keep cart-level wrap visible for mixed orders.

• Avoid offering wrap on oversized or fragile items; just exclude those categories so ops don’t get stuck.

Pricing and merchandising ideas

• Tiered wrap: basic paper vs premium box with ribbon.

• Seasonal sets: “Holiday 2025,” “Valentine’s,” “Graduation.” Toggle them on with a single rule.

• Corporate bundles: predefined card copy plus neutral paper; easy repeat buys.

• Anchored price tests: try €3.99 vs €4.99 in different seasons and compare attach rate × gross margin.

Measuring the lift (a simple model)

Let’s say your baseline AOV is €45. You offer wrap at €3.99 and see a 6% attach rate. Your effective AOV bump is roughly €2.40, before any secondary conversion effects. On 2,000 monthly orders, that’s ~€4,800 extra revenue—and now it’s visible in reports rather than buried in product prices.

UX best practices that move the needle

• Make it obvious but optional. The control should be visible, not pushy.

• Show what’s included. “Premium paper + gift note” converts better than “Gift wrap available.”

• Use images sparingly. One thumbnail per style in a modal is enough.

• Keep notes short. Long notes slow fulfillment and clutter invoices.

• Respect mobile. If you use a modal, ensure large tap targets and an obvious close action.

Troubleshooting and edge cases

• If wrap line items don’t appear, double-check settings for PDP vs cart vs checkout placement.

• If taxes look off, confirm the wrap product’s tax class and your store’s tax rules.

• If email templates don’t show the note/wrap, review the order item meta output or template overrides.

• If adoption is low, test placement (PDP vs checkout), copy (“Add gift wrap €3.99 + note”), or seasonal theming.

Who benefits most

• Gifting-heavy niches (books, beauty, toys, jewelry).

• Shops with strong seasonal cycles that can switch wrap sets on/off.

• Corporate gifting where per-item wrap and notes are essential.

• Agencies rolling out a standard gifting playbook across multiple client stores.

Free vs PRO (which to choose)

Try the Gift Wrapper free version if you want to validate placements and shopper behavior. Go PRO via Gift Wrapper for deeper configuration (wrap sets and exclusions), better template control, i18n/WPML support, and page-builder niceties that make scaling across categories painless.